Pixel

High resolution customer segmentation

Pixel is a segmentation system which is available at person and household level.

• At person level, Pixel contains information on seven different variables - gender, age, household composition, length of residency, property type, shareholdings and directorships. All possible permutations of these variables are used to create a value from 1 to 6240.

• At household level, Pixel contains information on six different variables - age, household composition, length of residency, property type, shareholdings and directorships. All possible permutations of these variables are used to create a value from 2 to 5760.

For example, person-level Pixel code 4512 consists of single females who live on their own, are aged over 65, who have lived at their current address for over 11 years, who live in a numbered house and who are neither directors nor likely to be shareholders.

Pixel is typically used in three ways – for profiling, modelling, and prospect selection.