Mosaic UK

Mosaic UK is the latest version of our market-leading consumer segmentation product. It classifies all 24 million UK households into 11 groups, 61 types and 243 segments, and is updated each year.

A development team of over 30 staff took over two years to build Mosaic UK. The result is a classification that paints a rich picture of UK consumers in terms of their socio-demographics, lifestyles, culture and behaviour, providing the most accurate and comprehensive view of UK society at the start of the 21st century.

The Mosaic Multimedia Guide is an interactive guide to the classification, available to view online from this page. The guide is part of a set of comprehensive support materials, illustrating the classification with photographs, sound, text descriptions, animation and a library of profiles of product purchasing habits and consumer behaviour.