Mosaic Global

Mosaic Global is a consistent segmentation system that covers over 400 million of the world’s households.

Using local data from 16 countries, Experian has identified ten types of residential neighbourhood that can be found in each of the countries, each with a distinctive set of values, motivations and consumer preferences.

Mosaic Global is based on a simple proposition that the world's cities share common patterns of residential segregation. Each have their ghettos of Metropolitan Strugglers, suburbs of Career and Family and communities of Sophisticated Singles. In terms of their values and lifestyles, each type of neighbourhood displays strong similarities in whichever country it is found.

Mosaic Global enables international organisations to carry out effective cross-border analysis, consumer research and target marketing in the world's wealthiest regions.