Mosaic

Our Mosaic suite of products forms a global network of segmentation tools that classify a billion people worldwide. Newly updated, Mosaic is the classification of choice for over 10,000 organisations.

Mosaic's development was directed by Professor Richard Webber, the world's leading authority on consumer segmentation, and originator of the two most widely used commercial segmentations.

A development team of over 30 staff sourced and analysed some of the UK's most comprehensive and descriptive data sets. The result is a classification that paints a rich picture of UK consumers in terms of socio-demographics, lifestyles, culture and behaviour, providing the most accurate and comprehensive view of UK consumers at the start of the 21st century.