Interview: Strategy & Research

Adam Swash, Associate Director, Strategy & Research

For those who don't know about the work of Strategy & Research, can you briefly describe it?
We are the preferred insight partner for our private and public sector clients, during all stages of their decision-making. We provide insight and consultancy by adding a research capability and strategic insight to combinations of Experian’s propriety data, forecasting and primary research.

How do you differentiate from other players in the market?
In addition to the calibre of people working within the unit, we have access to Experian’s unparalleled data and insight on individuals and businesses and our unique model of the UK economy.

What do clients use Strategy & Research for?
Clients use Strategy & Research to help them with strategic decisions. This could be understanding how geographic areas can make best use of their assets to flourish in the future, through to helping clients price  and target products to maximise profits.

What can Strategy & Research bring to real estate research?
Strategy & Research adds a broader dimension to work that the real estate team is already doing. By maximising all of Experian’s resources we are able to deliver a rounded, well-defined response to the clients’ questions.

What innovative projects is Strategy & Research working on at the moment?
We are currently working with a major financial services company to help them understand customer loyalty and price sensitivity. The output will allow them to put in place a strategic pricing program to maintain their profitability despite the current economic climate and against low-cost market entrants.

How long have you been at Experian?
I have been working for Experian for six years.

What three words would you use to describe the company?
Exciting, innovative and thorough

What’s your favourite aspect of the job?
Working with a variety of different clients to provide them with innovative solutions.

Outside of work, what are your hobbies or pastimes?
I enjoy looking after my garden and getting out walking, but with two young children who are choristers I spend most of my time listening to the magical sound of them singing.