Spain

Experian is a recognised leader in the supply of micromarketing and geomarketing services in Spain, with a history dating back to the launch of the first Spanish Mosaic in 1994.

The company’s services include data quality tools, database analytics, customer and prospect segmentation, retail model prediction, software and data licensing, and consulting and contracting.

The fourth generation of Mosaic was launched in 2002, dividing Spain into 506,329 street areas. In addition to Mosaic, Experian supplies a wide range of demographic data and a comprehensive suite of software for analytics and name and address data enhancement.

A member of the Spanish Direct Marketing Association (AEMD), Experian also has an alliance with AIMC, through the Mosaic coding of their General Study Media Survey and Brand Survey.