Romania

Geo Strategies was founded in 1993 and has become a leading supplier of geographic and demographic information and services in Central and Eastern Europe. Through franchising, Geo Strategies is the exclusive developer and licensee of Experian micromarketing products in Romania.

The company's services include the full range of geographic and market data intelligence:

• Development and licensing of geo-spatial products and applications
• GIS projects and solutions
• Database cleaning, management and enhancement
• Consulting
• Market analysis
• Location planning
• Field surveying
• Regional economic profiling

The core of Geo Strategies' micromarketing expertise is based on the Mosaic data system, which contains established characteristics used to analyse and describe customer databases or markets. Mosaic Romania has been built at 37,451 postcodes level at which over 200,000 street segment data is being aggregated and modelled. An address database of over 7 million households and the increasing numbers of businesses is continuously enhanced by Geo Strategies for Romania.

Geo Strategies' customer list includes companies from various industries, such as telecommunications, FMCG, retail, automotive, finance and media, along with central and local government. They have all been using Geo Strategies' geo-spatial products and services successfully.

Geo Strategies is building alliances with market research companies with a strong presence in both the Romanian and Eastern European markets.

Geo Strategies is recognised as a key industry supplier of the products and expertise required for both national and cross-border spatial and geo-marketing services.