Finland

Following its recent acquisition by Experian, MarknadsAnalys Finland, which is one of the major players in the analytical CRM field, is now known as Experian's Business Strategies in Finland. The Mosaic classification is on of the most well-known and used household classification database in Finland.

Experian Business Strategies in Finland helps organisations use information to reach new customers and to build, nurture and maximize lasting customer relationships. The company has built its business on the simple premise that commercial success is about getting closer to customers. The more an organization understands its customers, the more able it is to respond to their very individual needs and circumstances.

The company’s knowledge lies in the great wealth of information that it maintains about consumers and how they behave, about businesses and how they perform, and about markets and how they are changing.

Experian in Finland is a member of the Finnish Direct Marketing Association (FDMA), and has also built an active network with the most important companies within market research, direct marketing, CRM and consultancy in Finland.