Denmark

Established in 1998, Stockmann-Gruppen A/S is a leading supplier of micromarketing and database management services in Denmark. Stockmann-Gruppen A/S is part of the Bonnier AB group of companies, and through franchising, is the exclusive licensee for Experian’s micromarketing products in Denmark.

The company's services include the provision of GIS projects, database management, market analysis, data licensing and consulting.

In addition to Mosaic (currently on its second generation, launched in 2003), Stockmann-Gruppen supplies a wide range of demographic data and a comprehensive suite of software for analytics and address data enhancement. Stockmann-Gruppen also has alliances with the main market research companies in Denmark, TNS Gallup and AC Nielsen AIM, through Mosaic coding of their survey data.