China

Experian Business Strategies provides in-depth understanding of consumers, markets and economies around the world. In Asia Pacific, we focus on the following lines of value-added data, software and services:

Consumer insight - we help marketers improve their marketing effectiveness through Mosaic profiling and segmentation system,and a combination of geo-marketing tools such as Micromarketer, and analytical CRM platforms such as iMarketer

Retail planning - we help shopping mall operators and retailers optimise their operations using a combination of geodemographics analysis and Footfall pedestrian traffic measurement

Economic forecasting - we help decision makers make informed decisions based on our global, national, regional and city-level economic forecast data and reports

We can provide enrichment data such as small-area census demographics, lifestyles and attitudes. Our software solutions include data cleansing and enrichment tools, spatial data analysis and mapping systems, and advanced business analytical platforms. We also provide bureau services through which clients may leverage our expertise in data processing and analysis.

Experian Business Strategies works with clients in banking and finance, telecom, retail, real estate, utilities, and the public sector, in Hong Kong and around the region.