Belgium

Since the acquisition of Adhoc Solutions in November 2006, Experian Business Strategies is the Belgium leader for retail planning and micromarketing.

The company’s services include the provision of customer database enrichment, data hygiene, prospect lists and micromarketing analyses. Geo-Info is a dataset available at street segment level, which includes variables such as Mosaic, social class, purchasing power, mobility and housing density. With 15 experts based in Louvain-la-Neuve, Experian Business Strategies helps its clients to optimise their tactical and strategic decision making, in relation to retail panning , new product development, sales performance, advertising communications and the development of public policy.

Experian Business Strategies' insight is delivered through high added-value data and analytical software products supported by consulting services.