Australia

Established in 1997, Pacific Micromarketing (Pacmicro) is a recognised leader of consumer database marketing and micromarketing services in Australia, with a history dating back to the launch of the first Mosaic Australia in 1990.

Pacmicro is part of the PMP group of companies, and through franchising, is the exclusive licensee of Experian’s micromarketing products, in the Asia Pacific region.

Pacmicro is a member of the Australian Direct Marketing Association (ADMA), and has an alliance with Roy Morgan Research, through the Mosaic coding of their Single Source Survey.

Our services include the provision of prospect data (over 13 million adult Australians), database management, customer data integrity and integration, market analytics, customer analytics, software and data licensing, as well as consulting and contracting.

Through the Australian Shoppers Survey (with the first survey launched in 1997 and now up to Survey 15), Pacific Micromarketing holds current and detailed survey response data on over 1.5 million adults.

Pacmicro is fully compliant with the Australian Direct Marketing Association's Code of Practice and the Australian National Privacy Principles.

Launch of Mosaic 2008: Modern Australia reveals startling new population and consumer trends

Based on the most recent Australian Census and other data sources, the newly launched Mosaic 2008 is one of the most detailed pictures of population trends compiled yet to help business and Government anticipate consumer patterns and trends. Mosaic 2008 updates a previous version completed five years ago, and uses 238 different variables to classify Australians into 11 broad socio-economic groups and 47 consumer types.

Pacific Micromarketing General Manager, Graham Plant, said Mosaic 2008 reveals a modern Australia that is more textured and multi-layered than previously thought. 'Mosaic 2008 offers us new levels of insight into where Australians live and work, how much they earn and spend, what their family situation is and what they do with their spare time. It draws on richer data sources and drills down further – to the household level – than any other similar analysis. Many of the new trends identified ask serious questions of businesses and government - for example, what does the rise of the ‘Spud’ (people living in Single-Person Urban Dwellings) mean for transport and utility service providers and grocery retailers, not to mention the energy-efficiency of our cities? In a shifting and fragmenting consumer landscape all enterprises need to work harder to understand their customers better. We believe the unique precision and insight by in Mosaic 2008 makes it the best tool for doing that.' 

Download press release for more information about Mosaic 2008