International

Over the past decade, Experian Business Strategies has firmly established itself as an essential element in all business to consumer marketing. Our applications are diverse and often complex, but our mission is simple: to help organisations link up the information they hold about customers; to relate this to externally available data on markets and prospects; and then to organise the information effectively to drive specific micromarketing applications.

Our international network consists of wholly owned subsidiaries, joint ventures and local affiliates through which we deliver micromarketing solutions to companies around the world. The network currently operates in 26 countries (including the UK), covering more than 780 million consumers.

The tools and services provided by our international network fall within three principal application areas: customer segmentation, local marketing planning and bureau services for direct marketing.