A world of insight: Experian’s new global image and identity

Last month, Experian unveiled its new global image and identity. This new brand positioning includes a new logo, tagline and advertising campaign that conveys Experian's dynamic growth, global reach and position as the global leader in providing information services.

'In the past five years, we have completely transformed the shape and growth profile of Experian,' said Don Robert, chief executive officer of Experian Group. 'We have expanded geographically and into new vertical markets, we've launched new innovative products in all businesses, and have made key strategic acquisitions that complement our core businesses and provide new avenues of growth. This new brand positioning reflects the changes we've introduced to the business and captures not only our dynamic growth and innovation, but also the global depth and breadth of our service offerings for clients.'

Experian's new brand positioning establishes a global, sustainable and long-term platform that effectively conveys to all audiences the company's strategic direction.

'We conducted a comprehensive, far-reaching research study that guided us in creating our new image,' said Kim Hosmer, senior vice president of Experian's Corporate Marketing group. 'Our tagline, "A world of insight", conveys the depth and breadth of Experian's capabilities to both prospective clients and to our 100,000 existing clients in more than 65 countries around the world.'

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