Experian rebranding

Experian has launched a new image and identity designed to convey the company's global capabilities and strategic direction. This new brand positioning includes a new logo and tagline, and we are testing our first corporate advertising with our audience in the US. It has been developed in response to the changes that have taken place in Experian in recent years, and conveys Experian's dynamic growth, global reach and position as the global leader in providing information services.

'In the past five years, we have completely transformed the shape and growth profile of Experian,' said Don Robert, chief executive officer of Experian Group. 'We have expanded geographically and into new vertical markets, we've launched new innovative products in all businesses, and have made key strategic acquisitions that complement our core businesses and provide new avenues of growth. This new brand positioning reflects the changes we've introduced to the business and captures not only our dynamic growth and innovation, but also the global depth and breadth of our service offerings for clients.'

The new brand brings a fresh perspective to the company. It reflects the way our people, data and technology unite to provide the expertise and partnerships that enable us to offer insight and services that focus on the needs of our clients and consumers. As we continue to grow and invest in our global business, the new brand and logo will continue to symbolize how we constantly explore new ways to deliver insight so that our many audiences can make the best possible financial and purchase decisions with confidence.

Back