Latest news from Experian Business Strategies: September 2007

This month, we launch the latest version of Fashion Segments, produced in conjunction with TNS' Worldpanel Fashion. Two launch events are planned for Nottingham and London, providing an overview of the segmentation system and demonstrating our findings and research. Also retail-related, we look at how FootFall's customer counting technology has helped Virgin Retail to revitalise the performance of its Megastores. Looking ahead events-wise, the Future Foundation's annual state of the Nation conference takes place at the end of October, looking at trends in the consumer market, and helping you to anticipate and plan coherent strategies within this changing environment. Following the growth in MicromarketerG3's customer base, we are holding a user group day at Alton Towers, covering new developments, best practice and knowledge sharing, and including free entry to the theme park in the afternoon. Finally, Experian launched its new look earlier this month - we take a look at the whys and wherefores behind the changes.

Best regards



Charles Burton
Global Managing Director, Experian Business Strategies

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