Experian launches Demographics Online for market analysis and customer profiling

Demographics Online is a new service from Experian, providing marketers with instant online access to one of the world's largest and most powerful sources of information on consumers, markets and businesses.

Demographics Online is a simple web-based tool that allows users to profile their customers, analyse local markets, produce simple reports and generate clear maps. It draws on Experian's vast and unique data resources, including consumer and market demographics, economic forecasts, media and product consumption, to provide a detailed and comprehensive understanding of consumers and local areas.

Through Demographics Online, users can gain greater insight into their customers using Experian's award winning Mosaic UK consumer lifestyle classification. They can define, profile and report on a sales territory or trade area using Experian's unique range of local market information and they can compare and rank areas of the country to locate potential new customers by store catchment, local media region or postal geography. Using clear visualisation tools, they can also map the location and coverage of their customers, sites and competitors.

Colin Fisher, Chairman of Rohan Designs, an early Demograhics Online user, comments: 'I chose Demographics Online to plan the expansion of my business. It helps me to understand where my customers are and where my potential customers live, so that I can work out where I need to put new shops and how to promote my existing shops. The online facility is critical to me because I work all round the country and I can use it wherever I am.'

Matt Nutt, Head of the Data Intelligence bureau in Experian’s Business Strategies Division, says: 'Demographics Online delivers immediate access to accurate information presented in high quality maps and reports that are easy to understand and simple to use. It produces clear reports that help users identify what makes their customers or outlets unique and provides a detailed understanding of the key socio-economic trends at work within local markets. This insight can be used to understand and benchmark current performance and forecast future potential.'

www.demographicsonline.com

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