What is the future of big box electrical retailers?

This article, by Richard Jenkings of Experian Market Planning in conjuction with the World Advertising Research Centre (WARC), explores the current condition of the UK consumer electrical retail market. A number of major retailers have vanished from this arena in recent years, and the industry is now dominated by a mixture of major multiples and - increasingly - supermarkets and online retailers such as Amazon. This crowded sector also has to contend with a number of other pressing issues, including the possible impact of the credit crunch, the pressure to keep prices low, and the rapid changes taking place both in technology and consumer behaviour. In this context, it is essential that retailers are able to operate on a vast scale, employ knowledgeable staff, and are prepared to follow fashions as they develop.

For UK electrical retailers in 2008 the market is anyting but predictable, but Experian has identified nine key future trends to look out for in this sector.

To download the full article please click here. 

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