Experian provides geomarketing expertise to Carrefour Belgium

Carrefour Belgium, Belgium’s leader in the mass retail distribution sector, has used Experian’s geomarketing expertise to meet the challenges of continued expansion, including identifying opportunities and locations for development while ensuring profitability for investments and reducing overlap and competition between stores.

The Carrefour Group, the world’s second largest retailer and the largest in Europe, is expanding steadily in over 30 countries around the world. Carrefour Belgium has 500 stores, including both hypermarkets and supermarkets which are either self-managed or under franchise, and 19,000 employees.

The main challenge for Carrefour has been to identify opportunities and locations for development while ensuring the best possible profitability for investments and reducing overlap and competition between stores. Experian’s solution includes the provision of a model that makes it possible to identify and quantify the potential for establishing new stores under each of its supermarket brands.

Results and benefits for Carrefour Belgium:

• Ability to conduct simulations based on existing points of sale
• Ability to quantify the impact of new projects
• A reliable tool for estimating the potential turnover
• Collaboration in a long-term partnership, with a corresponding level of service and performance
• Speedy results for rapid decision-making

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