Experian launches MarketView Online

Marshall Motor Group deploys MarketView across its entire dealership network

Experian has launched a new online automotive market research tool, MarketView OnLine, providing direct access to our extensive range of automotive market data and analytical tools. Information available includes new car registration data from the SMMT, the latest DVLA car parc data and used car transactions data.

MarketView Online enables its users to log on via any web-enabled interface and examine, report, chart, map and output vehicle data on any area of the UK. The system is very easy to use, highly flexible and requires no special software, and is an invaluable tool for automotive market analysts, marketers, manufacturers, retailers and parts distributors.

Francis Laud, Finance Director of Marshall Motor Group, one of the UK’s leading dealer groups, commented: ‘MarketView OnLine is an ideal tool for us. We will be using the system for all of our dealerships and markets across the East of England. It will help us assess the market opportunities around potential new sites, uncover local areas where there is untapped opportunity and understand the key market trends. The used vehicle transaction data will enable us to look at the purchasing history of an area and forecast used sales to help determine the best stock profile. It will also help our business quantify the servicing opportunity in a catchment and, by using the mapping facility, to target promotional activity to areas of high model concentration.'

MarketView Online provides access to all the latest available automotive data (new registrations, used transactions and parc data) with updates every month and quarter, and can be configured to meet the user’s particular data requirements and tailored to any specific geographic area across the UK. The system can be used to analyse specific markets, assess and measure potential around individual locations, forecast and benchmark potential sales by area. It can also be used for stock planning and quantifying opportunities for vehicle servicing.

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