Latest news from Experian Business Strategies: August 2007

Following the recent flooding in Hull, there is more bad news for the city's residents. Our new research brings together our expertise in forecasting and consumer segmentation to identify the people and places most likely to suffer as a result of rising interest rates, with Hull emerging as one of the hardest hit areas. Mosaic, our consumer segmentation tool, is a key part of this research, and has also been used in a different context to support Ikea's expansion into Romania.

We have recently launched a new product for the Automotive industry, MarketView Online, which provides direct access to Experian’s extensive range of automotive market data and analytical tools so that analysts, marketers, manufacturers, retailers and distributors can carry out market research quickly and easily. Meanwhile, the forecasting side of the business has analysed the outlook for Europe, with an unsettled time on the cards for the Eurozone's economy.

Finally, the Future Foundation's new research project will look into the impact of ethnicity, culture and origin on consumer behaviour and mainstream marketing, and how these trends are likely to evolve in the future. We would like to invite you to participate in this unique and exciting consortium project: to find out more, please visit www.futurefoundation.net

Best regards



Charles Burton
Global Managing Director, Experian Business Strategies

Back