Business Strategies

Experian’s Business Strategies Division provides an understanding of individuals, markets and economies in the UK and around the world. We have an international team of researchers, analysts and consultants, generating insight and advice on a wide range of marketing, public policy and business issues.

Our work is rooted in three fundamental areas: 

Individuals: we have exhaustive information on, and insight into, the demographic and socio-economic circumstances of individual consumers in every market that we research. We have over 30 years’ experience in consumer segmentation and have built more consumer classification systems than any other organisation, globally. 

Markets: we have a detailed understanding of markets defined geographically, by product and by consumer or business type, which we use to help our clients benchmark and maximise their performance.

Economies: we model the current position and future prospects of local, national and global economies in terms of employment, output, consumer spending, investment, property and asset markets. We advise companies on which economies to operate in, and public policy makers on how to improve economic performance and raise social inclusion.

International coverage

We have offices in Edinburgh, The Hague, Helsinki, Hong Kong, London, Madrid, Nottingham, Oslo, Paris and Stockholm. Through franchises and other arrangements, our capabilities extend from these to include the whole of continental Europe, much of North America and the emerging markets of Asia and the Pacific Basin. Our consumer segmentations are used worldwide, and we currently provide detailed economic forecasts for 25 countries.

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