Market Planning conference

During uncertain economic times, your ability to respond rapidly to the changing behaviour of customers and markets can make the difference between winning or losing. Experian’s 2008 Market Planning conference looks at how you can improve the quality of your customer and site location analysis to deliver better business results.

Is parking too costly?

We all complain about how much we have to pay to park our cars when we go shopping but the reality is that parking costs in cities generally reflect the strength or weakness of the retail experience on offer. However, in the first national study of its kind, a number of cities stand out as having over-costed their parking.

Climate Change and the Future of Brands

Green marketers need to simplify and segment their message if they are to convert consumers to environmentally-friendly behaviour, particularly in a slowing economy. This is one of the lessons of the Future Foundation's research project, Climate Change and the Future of Brands.

The future face of Irish retail revealed

Looking ahead to 2018, Dublin city centre will continue to be the leading retail location in Ireland, and is forecast to grow its retail spend by 14 per cent to €2.7 billion, according to the first comprehensive analysis of Irish shopping locations by Experian®.